2022 WINTER CAMPAIGN CONCEPT STORY
Get something Back
LOEUVRE Ready-to-Wear 2022 Winter Campaign is inspired by the movie
"The Intern", virtually depicts today's daily life of the main character Jules.
In the campaign, Jules follows Ben's advice, "You deserve to be happy."
and starts changing her daily routine.
LOEUVRE 2022 Winter Collection, which beautifies Jules' daily life, reinterprets
elements of the past with a youthful sensibility based on classics.
From new Nordic-patterned knitwear to classic pea coats and tweed items,
meet LOEUVRE's free and cool French winter look. It's time to get something back for us.